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Interflora is the most commonly used name for a group of organisations worldwide, providing florists with a brand under which flowers can be purchased and delivered to sixty four countries, most with their own partnership, or unit.

History Edit

Back in 1920 a florist, Joe Dobson, of Leighton's Seedsmen and Florists in Glasgow, and a nurseryman, Carl Englemann in Saffron Walden, Essex were looking to increase their business. They knew of the Florists Telegraph Delivery Association (now known as Florists' Transworld Delivery) which had existed in the US since 1910, and applied to join as foreign members. In 1923 the UK arm of the FTDA was officially formed and had seventeen members across the UK. Back then, one of the straplines used in advertising was Flowers by Wire when the telegraph was actually used to communicate between florists. Later, telegrams were sent from member to member requesting deliveries to be made in the recipient florists area.

In 1953 the name changed to Interflora and the slogan Flowers Worldwide along with the now famous Mercury Man roundel became well known. Say it with Flowers became the subsequent and most famous slogan associated with Interflora.

PublicationsEdit

A book entitled The History of Interflora was written by Geoffrey Lewis in 1977 (Interflora's Jubilee year), also published in 1986 as The Interflora Story 1923-73. Template:Expand-section

Units Edit

See alsoEdit

ReferencesEdit

  1. Template:Cite web

External linksEdit

Video clipsEdit

fr:Interflora nl:Fleurop ja:インターフローラ no:Interflora pl:Fleurop-Interflora

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